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About Us

The American Remodel way of doing business means you’re getting honest answers with quality service.

As sales professionals for large, well-known home improvement companies in the area for a combined 15 years, we learned a lot of great practices. And, unfortunately, witnessed many unacceptable ones as well. Experience has taught us that there is a better and more convenient way to help homeowners. It’s because of this that we decided to start our own company to pursue the vision that we see for the future of home remodeling.

What You Want from a Home Remodeling Company

Having met with thousands of customers just like you, we learned that homeowners want a few simple things when it comes to choosing a partner for their home improvement projects: a company they can trust, a durable product that solves their problems, a fair and transparent price, and a convenient process.

Trust

When you become a customer of American Remodel, you talk to and work with the same person throughout the entire process. You have direct access to your project manager anytime, and it’s never too early or too late to reach out with questions.

Your Problem Solved

Not all home renovations are planned. No matter the circumstances, you need a timely response with helpful information. As your trusted home remodeling company, we will ask specific questions, provide helpful guidance, and make sure you feel confident about your decisions. We will identify what went wrong, how we plan to fix it, and why our solution will work best for your home.

Fair and Transparent Pricing

We offer full transparency on the cost of any home renovation project. It’s that simple. No pressure, no hassle or haggle, no made-up discounts and gimmicks. We offer price ranges on our website and provide a detailed quote for your home renovation.

Convenience

We offer quotes online, so you won’t need to rearrange your day for an in-home appointment. We communicate with you how you tell us to via our online form.

What You Don't Want from a Home Remodeling Company

When we decided it was time to start our own home remodeling company, we knew we wanted out of the game most companies play: acquiring customers through constant sales gimmicks, using high-pressure sales tactics, making you think we manufacture our products, telling you we employ a professional installation team, and overwhelming you with communications.

Sales Gimmicks

Many home remodeling companies have a new weekly advertisement or deal — 50 percent off, buy 5 and get 5 free, some offer you don’t think you can pass up. These are gimmicks; they are fake. You will pay the same price no matter the time of year you buy from these companies. The deals are their way to get you on the phone and them in your home to sell, sell, sell.

High Pressure Sales Tactics

High pressure sales tactics are stressful situations. It starts with a stranger coming to your home. Will they judge the way I live? Do I need to offer them anything? I’m already nervous to tell them no if that’s what I decide! Every minute leading up to the knock on the door makes you anxious. And then the four-hour appointment ensues with the salesperson who is trained not leave your house without a sale. This is one of the main reasons we started American Remodel. We want to give the customer complete control of their project and without all the high-pressure nonsense.​

Hidden or False Information

We don’t manufacture our own products and neither does almost any other home remodeling company in the area. This isn’t something we are going to hide, but rather, it’s something we celebrate. We are proud to highlight our partnerships and excited to tell you more about the manufacturers we’ve chosen to work with on our product pages. We also aren’t going to tell you that we have a team of in-house, employed by us, installers who work for American Remodel. We use the best, most experienced installers, and they’re the same installers used by other area remodeling companies.

Overwhelmed with Communications

It seems like home remodeling companies have a plan to reach out to you every other day. Whether it’s their third call to confirm your appointment or it’s a new salesperson calling to place a new order, you begin to feel overwhelmed with the amount of communication. We know how much of a nuisance and headache this can be for customers. We have a personal, family-like relationship with each of our customers, and we will communicate with you as little or as much as you want, and use your preferred method whether that be email, phone, or text.

The Bottom Line about American Remodel

The importance of building trust by being upfront with our customers from the beginning of a project is a core principle that we don’t waver on. We want this to be easy on you by creating an experience that you’ll understand, enjoy, and appreciate. Our honest and transparent approach to doing business, coupled with our boots-on-the-ground experience and training, made us realize we could do things better for you.

Who We Are

The American Remodel Team

Jake Cross

owner

Jake Cross was born and raised in Tampa, Florida. When not playing football and baseball, learning the ins and outs of construction from his father was a priority.

He attended the U.S. Naval Academy in Annapolis on an academic and football scholarship. After being injured and discharged, he began working for Thompson Creek and quickly became their top salesperson. Jake met Robb while they were both excelling in their sales roles, and together they began learning there was room for improvement in the business of home remodeling.

After six years at Thompson Creek, Jake and Robb joined forces to start American Remodel and pursue their vision. Drawing on his experience and work ethic, his goal is to create an entirely new way of quoting, ordering, and delivering home improvement projects. He strives to make home remodeling an enjoyable, effortless process from start to finish.

Robb Cochran

owner

Robb Cochran was born and raised in Hagerstown, Maryland. Working various jobs around his neighborhood at a young age only grew his interest in investing and finances.

He attended West Virginia University and, after graduating, worked at American International Group (AIG), and the Financial Industry Regulatory Authority (FINRA). After leaving FINRA, he began his first outside sales job and met Jake.

During his time at Thompson Creek, he refined his sales tactics and became one of the company’s top performers. Robb’s focus on customer service and transparency led him to start American Remodel with Jake. His goal is to provide the simple information customers need without unnecessary gimmicks.

Promise & Partners

When you choose American Remodel you will receive the highest-quality products, professional installation, and the absolute best price. Every project comes backed with a 100% Satisfaction Guarantee and a 30-day Price Match Guarantee. We promise to work until you are 100% satisfied and will always treat your home as if it’s our own. The manufacturers we’ve chosen to do business with share the same principles our company was founded on, and we are proud to call them trusted partners. We offer financing options and all of our products come with extensive warranties

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